Who We Are

FITZ & CO is an art strategy agency shaping influence through public relations and marketing, working at the intersection of art, business, and culture. Since 1995, we have navigated the complexities of the art world with vision and precision. We are the trusted partner to museums, galleries, cultural organizations, artists, and brands worldwide who seek impactful and tangible guidance in the art world. Guided by founder Sara Fitzmaurice, our team brings unmatched expertise and a global network to every collaboration.

What We Do

We advance our clients’ goals by combining strategic insight with best-in-class execution. Our work spans cultural strategy, public relations, marketing, crisis communications, and network building—all designed to position institutions, galleries, collectors, and brands with influence and impact. With sharp attention to both strategy and implementation, we serve as strategic advisors, creative collaborators, and rigorous project managers, aligning with our clients’ culture and ambitions to deliver meaningful, lasting results. 

Why We Do It

Our mission is to strategize with purpose, elevate visibility, and transform opportunities—advancing our clients’ objectives while building meaningful, lasting connections with audiences. At the heart of this work is a belief in genuine partnership and in the power of culture to shape conversations, expand influence, and create impact that endures. 

+  O U R   S E R V I C E S

FITZ & CO and its leadership is consistently recognized for industry leadership in PR.

The PR Net ‘Marcomms’ Most Influential 2025: Sara Fitzmaurice, CEO and Founder
The PR Net 100 for 2025
PRNews Top PR & Communications Agencies in 2025
The PR Net 100 for 2024
Observer’s list of Top PR Firms in the Visual Arts
The PR Net 100 for 2023
Observer’s list of Best PR Firms of 2022
The PR Net 100 for 2022
Observer’s list of Most Powerful PR Firms of 2019
Observer’s PR Power 50: Sara Fitzmaurice, CEO and Founder & Yun Lee, Director