Art Basel
1996–Present
Art Basel: The world’s largest and most important art fair
Promoting the world’s leading art fair globally through our comprehensive communications strategy.
The Goal
Art Basel—FITZ & CO’s longest-standing client—unequivocally stages the world’s premier Modern and contemporary art fairs across the globe and is a driving force in supporting the role that galleries play in nurturing the careers of their artists. Further strengthening its position as leading art fair is core to building Art Basel’s brand awareness, alongside growing its diverse global audience.
The Solution
To support Art Basel’s goals, FITZ & CO develops and implements strategic media and social media campaigns year-round to promote Art Basel’s three international shows (in Basel, Miami Beach and Hong Kong) and cultivate its roster of VIP collectors and museum groups.
The most followed art fair online
Positioning Art Basel as a captivating digital art world player
The Goal
In 2013, the world’s leading art fair, Art Basel, was ready to launch its social media identity. Art Basel tasked FITZ & CO to develop and execute a comprehensive strategy that would launch and maintain 3 of the social media platforms (Facebook, Twitter, and Instagram).
The Solution
FITZ & CO developed Art Basel’s world-renowned social media identity through the execution of a carefully crafted, creative, and engaging strategy that is implemented year-round on behalf of the brand’s business initiatives, goals, and objectives.
Art Basel: The world’s largest and most important art fair
Promoting the world’s leading art fair globally through our comprehensive communications strategy.
The Goal
Art Basel—FITZ & CO’s longest-standing client—unequivocally stages the world’s premier Modern and contemporary art fairs across the globe and is a driving force in supporting the role that galleries play in nurturing the careers of their artists. Further strengthening its position as leading art fair is core to building Art Basel’s brand awareness, alongside growing its diverse global audience.
The Solution
To support Art Basel’s goals, FITZ & CO develops and implements strategic media and social media campaigns year-round to promote Art Basel’s three international shows (in Basel, Miami Beach and Hong Kong) and cultivate its roster of VIP collectors and museum groups.
The most followed art fair online
Positioning Art Basel as a captivating digital art world player
The Goal
In 2013, the world’s leading art fair, Art Basel, was ready to launch its social media identity. Art Basel tasked FITZ & CO to develop and execute a comprehensive strategy that would launch and maintain 3 of the social media platforms (Facebook, Twitter, and Instagram).
The Solution
FITZ & CO developed Art Basel’s world-renowned social media identity through the execution of a carefully crafted, creative, and engaging strategy that is implemented year-round on behalf of the brand’s business initiatives, goals, and objectives.
FITZ & CO is the trusted partner to museums, galleries, cultural organizations, artists, and brands worldwide who seek impactful and tangible guidance in the art world.